ABM Excellence: Building, Executing, and Scaling B2B Account-Based Marketing, Align Sales, Marketing & Customer Success.
This is an Unofficial Course.
What you’ll learn
- Understand the fundamentals of Account-Based Marketing and its importance in B2B growth..
- Recognize the key differences between ABM and traditional marketing approaches..
- Learn the core pillars and principles that drive successful ABM strategies..
- Align ABM strategies with the buyer’s journey for maximum engagement..
- Build an Ideal Customer Profile (ICP) and identify high-value target accounts..
- Strengthen sales and marketing alignment to ensure ABM success..
- Design and implement a structured ABM plan and playbook..
- Create a strong content strategy tailored to target accounts..
- Understand ABM tools, platforms, CRM systems, and marketing automation..
- Use data and analytics to track, optimize, and personalize ABM campaigns..
- Learn advanced ABM concepts, including scaling programs across organizations..
- Discover how to integrate ABM with customer success for long-term growth..
Course Content
- Introduction to Account-Based Marketing –> 3 lectures • 6min.
- Core Principles of ABM –> 3 lectures • 8min.
- ABM Foundation –> 3 lectures • 11min.
- ABM Planning and Frameworks –> 3 lectures • 11min.
- Executing ABM Campaigns –> 4 lectures • 19min.
- ABM Technology and Tools –> 3 lectures • 11min.
- Measuring ABM Success –> 3 lectures • 10min.
- Advanced ABM Concepts –> 2 lectures • 7min.
Requirements
This is an Unofficial Course.
This course on Account-Based Marketing (ABM) is designed to provide a complete understanding of how businesses can strategically identify, engage, and win their most valuable accounts. It takes you through the full ABM journey, starting with the fundamentals of what ABM is and why it has become a critical part of modern B2B marketing. You will explore the differences between ABM and traditional marketing approaches, giving you clarity on why ABM is more effective for high-value, long sales cycle environments.
The course explains the core principles of ABM, including the pillars that make it successful, the different types of ABM strategies such as one-to-one, one-to-few, and one-to-many, and how to align your marketing efforts with the buyer’s journey to create meaningful engagement.
You will learn how to build an ideal customer profile (ICP), select and prioritize the right accounts, and strengthen sales and marketing alignment, which is at the heart of ABM success.
From there, the course covers the planning and execution process, walking you through how to design an ABM plan, create a playbook, and apply proven frameworks and models. You’ll gain insights into the most effective tactics for engaging target accounts, how to deliver personalization at scale, and how to develop a strong content strategy tailored to ABM campaigns.
The course also explores the role of multiple channels—including email, social media, and events—in delivering targeted experiences that drive results.
Technology and tools form another major part of ABM success, and this course provides a practical overview of the platforms and software that support ABM. You will see how CRM systems, marketing automation tools, data, and analytics work together to power effective ABM campaigns.
Measuring success is equally important, and you will discover the key metrics, KPIs, and methods for evaluating engagement, influence, and overall ROI to prove the business impact of your ABM efforts.
Finally, the course introduces advanced ABM concepts, including how to scale ABM programs across the organization and how to integrate ABM with customer success for long-term revenue growth and retention.
By the end of this course, you will have both the strategic understanding and the practical tools to plan, implement, and optimize ABM campaigns that drive measurable business outcomes.
Whether you are a marketer, sales professional, or business leader, this course equips you with the knowledge and skills to win and grow high-value accounts with confidence.
THANKS