For brand positioning, strategic communication and sales succes | Focus on digital + organic growth strategies
The course is perfect for you if:
What you’ll learn
- Development of digital marketing strategies.
- Organic (non-paid) marketing strategies for businesses.
- Methodological concepts for organic marketing.
- Step-by-step guide to implementing organic marketing.
Course Content
- Introduction –> 5 lectures • 8min.
- Defining Your Target Group –> 10 lectures • 25min.
- Positioning of a Company in the Market –> 7 lectures • 20min.
- Developing a Corporate Communication Strategy –> 5 lectures • 10min.
- Development of an Organic Digital Sales Strategy –> 5 lectures • 19min.
- Final Practice Case Study –> 0 lectures • 0min.
- Wrap Up, Next Steps & Congratulation –> 2 lectures • 1min.
Requirements
The course is perfect for you if:
- You want to learn how to develop a marketing and communication strategy from scratch, and you’re particularly interested in topics such as target audience, positioning, communication, and digital sales.
- You’re especially interested in workflows and frameworks for creating organic and digital marketing strategies.
- You want to learn how to practically develop marketing strategies for your company, department, or products.
- You want to prepare for careers, positions, or new challenges in strategic marketing.
Target Audience:
- Career changers or newcomers to roles involving strategic marketing
- Anyone interested in digital organic marketing
- CEOs, team leads, department heads, management consultants, project & product managers, entrepreneurs, and founders looking to refresh their strategic marketing methodology
Topics Covered in the Course:
- Understanding target groups and target markets, and how to analyze them
- Positioning your company in the market
- Creating a communication strategy for your topics, products, and company
- Building a digital organic (no paid advertising) sales strategy with a marketing funnel
11+ Methods and Concepts Covered:
- Target Group, Buyer Persona, Spectrum Analysis, Empathy Map, Value Proposition Canvas, Storyboards
- Positioning with Porter’s Competitive Strategies (Cost Leadership, Differentiation, Niche Strategy)
- Spectrum Analysis, Frameworks for Developing a Communication Strategy, Pull Marketing (Sog Marketing), Bird’s Eye View, PESO Model, Marketing Funnel
What the Course Includes:
- 80min of video content with lessons, demos, and examples
- 5 extensive practical exercises to work on your own marketing strategy in parallel
- A final test study to test your knowledge
- A quiz as a final test
- A 90-page course handout with worksheets and cheat sheets for your daily work
What You’ll Be Able to Do After the Course:
- You’ll master key terms like target group, positioning, communication, and sales strategy.
- You’ll know the most important methods for developing marketing strategies.
- You’ll be able to create marketing strategies for your company, area, or team.
- You’ll be ready to work in strategically oriented marketing roles.
What You Get:
- An overview of the most important steps in developing marketing strategies.
- Enhanced strategic thinking skills.
- An introduction to the most vital strategy methods of digital marketing.
Why You Should Choose Our Course:
Cindy Pfitzmann is a marketing and business consultant focusing on marketing, digitalization, and process optimization. She’s also the founder and publisher of The Bold Woman online magazine, where female entrepreneurs can showcase their work, network, and gain further education in marketing and personal branding.
Julia Lettinger is the founder of the Responsive Strategy Academy, with over 70,000 participants on the Udemy platform, and she runs a management consultancy for corporate strategy in Berlin.
Julia Lettinger and Cindy Pfitzmann have been teaching the course “Foundations of Strategic Management” at the Berlin School of Economics and Law (HWR Berlin) since 2018 as part of a teaching assignment.
So go ahead and grab the course! We’re looking forward to welcoming you in our videos.
Warm regards,
Cindy & Julia
P.S.: If you’re not satisfied, you can get a refund within 30 days.