Learn to build and write compelling software demonstrations to drive sales and increase user adoption
In this six-part series, you’ll learn how to create a killer software demo to drive sales and increase user adoption. This course focuses on the live presentation of software, not slide decks, animated explainers, sizzle videos, or anything that requires fancy software or much more than a computer running the software you want to demonstrate.
What you’ll learn
- Learn the fundamentals of creating and presenting a killer demo..
- Harness “the power of three” to make your demo memorable..
- Find out how to optimize your demo for a specific target audience and setting..
- Discover tips and tricks to deliver high-impact demos that drive sales and adoption..
- Master the simple art of demo storytelling..
- Understand why a few strong visuals can go a long way..
- Uncover demo pitfalls and timewasters..
- Find out how to polish your demo with “set dressing” and realistic data..
- Learn how to create an effective demo script..
- Discover the benefits of a complete demo walkthrough..
- Understand the different types of demos and their ideal lengths..
Course Content
- What is a software demo, and how do you make it a killer? –> 1 lecture • 5min.
- The power of three –> 1 lecture • 6min.
- The fundamentals of a killer demo –> 1 lecture • 11min.
- Building your demo –> 1 lecture • 11min.
- The demo script –> 1 lecture • 6min.
- Walkthrough, practice, and presentation –> 1 lecture • 7min.
Requirements
In this six-part series, you’ll learn how to create a killer software demo to drive sales and increase user adoption. This course focuses on the live presentation of software, not slide decks, animated explainers, sizzle videos, or anything that requires fancy software or much more than a computer running the software you want to demonstrate.
You’ll find out how to convey business value without being overly verbose using the “power of three.” You’ll see how to go from “winging it” to “nailing it” every time, and you’ll uncover pitfalls like “telling” when you should be “showing,” by following a proven list of demo fundamentals. You’ll learn how to build a compelling demo environment and craft a simple, effective script from a template. And you’ll discover the importance of a complete demo walkthrough along with effective ways to practice and present your demo.
We’ll answer the basic question, “What is a software demo and how do you make it a killer?” We’ll get into the secret sauce with “the power of three.” Then we’ll discuss the fundamentals of a killer demo. We’ll get into detail about building your demo and the demo script. And we’ll finish with a discussion of the all-important walkthrough, practice, and presentation itself.