Learn proven strategy tools including SWOT, PESTLE, TOWS, Risk Analysis, and Porter’s Five Forces to make smarter busine
Develop the mindset and tools of a strategic thinker.
What you’ll learn
- Apply strategic thinking frameworks such as SWOT, TOWS, PESTEL, and 5 Forces to analyse business environments and identify growth opportunities..
- Develop and communicate strategic plans that align team goals with organisational objectives.
- Convert high-level strategic objectives into measurable performance indicators that drive accountability and results..
- Evaluate organisational strengths and weaknesses to inform strategic decision-making and prioritisation..
- Construct persuasive business cases that align stakeholder interests and secure executive buy-in..
- Differentiate between strategic, operational, and tactical thinking and apply each appropriately in leadership contexts..
- Create and present a strategic initiative plan using a structured framework for peer or leadership review..
Course Content
- Introduction – Why This Course Is Special –> 1 lecture • 2min.
- The theory and the scars –> 1 lecture • 1min.
- When strategic planning can be bad. Why do strategic plans fail? –> 1 lecture • 6min.
- Mission Statements –> 1 lecture • 7min.
- Vision statement –> 1 lecture • 7min.
- Goal setting –> 1 lecture • 10min.
- SWOT How it works and what can you use it for –> 1 lecture • 22min.
- SWOT – So What? How can we improve SWOT? –> 1 lecture • 23min.
- PESTLE analysis –> 1 lecture • 23min.
- Risk Analysis: Because “It’ll Probably Be Fine” Isn’t a Strategy –> 1 lecture • 17min.
- Megatrends and the Next Industrial Revolution –> 1 lecture • 18min.
- Michael Porter’s Five Forces Model –> 1 lecture • 19min.
- In conclusion –> 1 lecture • 1min.
Requirements
Develop the mindset and tools of a strategic thinker.
This masterclass gives you a complete, practical toolkit for understanding and applying the key frameworks that drive business success. Whether you’re a manager, entrepreneur, or aspiring leader, you’ll learn how to think more clearly, make better decisions, and plan with purpose.
We start with the foundations — SMART goals and effective objective-setting — then build toward deeper analysis tools such as SWOT, PESTLE, and TOWS. You’ll learn how to assess risk, anticipate future trends through Industry 4.0 and 5.0 insights, and apply Michael Porter’s Five Forces to understand your competitive landscape.
Each section blends clear explanation with real-world examples and practical exercises. By the end, you’ll have a structured, evidence-based approach to analysing your organisation, identifying opportunities, and turning strategy into action.
What you’ll learn:
- Set clear, measurable, and achievable goals using the SMART framework.
- Use SWOT, PESTLE, and TOWS analysis to evaluate business situations.
- Apply Porter’s Five Forces to understand market dynamics and industry pressures.
- Identify, assess, and manage risks effectively.
- Explore megatrends and the impact of Industry 4.0 and 5.0 on business strategy.
- Integrate multiple strategy tools to create actionable, evidence-based plans.
Who this course is for:
- Business professionals, managers, and team leaders.
- Entrepreneurs and start-up founders who need to think strategically.
- Students and professionals preparing for MBA or management roles.
- Trainers, facilitators, and consultants who want to refresh their strategic toolkit.
Taught by an MBA lecturer, business coach, and corporate trainer, this course blends academic insight with hands-on experience. You’ll finish with the confidence and capability to design strategies that actually work.