Learn Ecommerce fundamentals, business models, KPIs, Marketing basics & strategies to build strong foundations.
Are you curious about ecommerce but don’t know where to start? You’re not alone. When I first stepped into the world of online business, I remember wishing someone had explained the basics in a simple, beginner-friendly way. That’s exactly what this course is designed to do.
What you’ll learn
- Understand the fundamentals of ecommerce — what it is, how it works, and why it has become such a big part of daily life..
- Identify the key players and tools in the ecommerce ecosystem — from platforms and payment systems to logistics and customer support..
- Learn how to measure success with beginner-friendly ecommerce KPIs and avoid the common mistakes many newcomers make..
- Get familiar with digital marketing basics like the customer journey, personas, and beginner-friendly online channels..
Course Content
- Introduction –> 1 lecture • 1min.
- Introduction to Ecommerce –> 4 lectures • 9min.
- Ecommerce Business Models –> 5 lectures • 21min.
- Ecommerce KPIs & Performance Metrics –> 4 lectures • 5min.
- Digital Marketing Fundamentals for Ecommerce –> 4 lectures • 5min.
- How Ecommerce really works – Daily life, challenges and success tips –> 3 lectures • 2min.
- Next Steps in Ecommerce – From Startup to Scaling –> 3 lectures • 4min.
- Summary –> 1 lecture • 1min.
Requirements
Are you curious about ecommerce but don’t know where to start? You’re not alone. When I first stepped into the world of online business, I remember wishing someone had explained the basics in a simple, beginner-friendly way. That’s exactly what this course is designed to do.
This is not about overwhelming you with technical jargon or advanced strategies. Instead, we’ll break down ecommerce into clear, practical lessons that help you build strong foundations. Step by step, you’ll learn:
- What ecommerce really is and how it fits into our daily lives
- The main business models and how they differ (B2C, B2B, C2C, D2C)
- The key numbers (KPIs & metrics) every beginner should track
- How digital marketing funnels work and how to create simple customer personas
- Common mistakes beginners make — and how to avoid them
By the end, you won’t just know about ecommerce — you’ll understand how the pieces fit together, and you’ll feel confident enough to start exploring your own path, whether that’s building a career in ecommerce, supporting a business, or simply understanding one of today’s fastest-growing industries.
This course is for complete beginners. No experience is required — just curiosity, internet access, and a willingness to learn.
Let’s get started and make ecommerce simple, clear, and approachable!