Master RTB auctions, buying lanes, brand safety & cookieless targeting—in one 60-minute, hands-on course.
Unlock the engine behind today’s digital marketing spend.
What you’ll learn
- Describe how DSPs, SSPs and DMPs work together in the programmatic ecosystem..
- Choose the optimal buying model—from Open Auction to Programmatic Guaranteed—for any campaign..
- Configure brand-safety, fraud and viewability filters to protect budget and reputation..
- Build cookieless targeting using first-party IDs, contextual and semantic AI signals..
- Analyse reports to optimise CPM, CPV and ROAS for continuous performance lift..
Course Content
- Introduction –> 1 lecture • 2min.
- What Is Programmatic? –> 3 lectures • 5min.
- How It Works –> 3 lectures • 8min.
- Buying Models –> 3 lectures • 5min.
- Brand Safety & Verification –> 4 lectures • 5min.
- Post-Cookie Solutions –> 4 lectures • 7min.
- Data Targeting –> 4 lectures • 7min.
- Skills & Career Path –> 2 lectures • 5min.
- Recap & Next Steps –> 1 lecture • 3min.
Requirements
Unlock the engine behind today’s digital marketing spend.
In around 60 minutes of tightly-edited lessons you’ll move from “I’ve heard of DSPs” to confidently briefing a multi-channel, brand-safe campaign—without prior media-buying experience.
What you’ll learn:
- How DSPs, SSPs and DMPs cooperate in a 0.5-second real-time auction
- When to choose Open Auction, PMP, Preferred Deal or Programmatic Guaranteed
- The exact guardrails that keep your ads off unsafe pages (GARM + verification tags)
- Privacy-first targeting using first-party IDs, contextual & semantic AI
- Smart-data tactics to lift ROAS—plus a downloadable CPM calculator
Why this course?
- Updated for 2025+—Chrome’s cookie phase-out, Topics API, UID 2.0
- Beginner-friendly, but also a useful refresher for pros
- Short, animated explainers matched with expert experiences
- Five mini-quizzes lock in knowledge. Plus a 15-Q final exam at the end (30 minutes timeframe)
- Bonus resources:
- Campaign-brief template (Word Doc)
- Excel cost model (Programmatic CRM Calculator)
- One-pager summarizing deal types, key KPIs, and the six-step auction (PDF)
Who should enroll:
Digital marketers, media planners, start-up founders and small-business owners who want a no-fluff, practical introduction to programmatic advertising—and anyone preparing for an ad-ops or marketing-analytics interview.
By the end, you’ll be able to explain, plan and optimize programmatic campaigns—and talk numbers with any stakeholder, from finance to C-suite.