Learn the basics of Search Engines Optimization and Do it Yourself Optimizations you should know
SEO can help your website and ecommerce. Learn the basic elements of Search Engine Optimization and the most common search language, so that you are more confident when buying SEO services for your website, or optimizing the parts of the website you can do yourself.
What you’ll learn
- What is Search Engine Optimization (SEO).
- Why it is important for online business websites.
- Before paying an agency or freelancer to improve your website, what basics of SEO and SEO jargon business owners must understand to not waste money.
- What SEO tools business owners can use themselves to improve their websites.
Course Content
- WHAT IS SEARCH ENGINE OPTIMIZATION –> 7 lectures • 5min.
- WEBSITE ANALYSIS, MEASUREMENT AND MONITORING –> 17 lectures • 18min.
- WEBSITE KEY PERFORMANCE INDICATORS (KPIs) –> 6 lectures • 5min.
- COMPETITOR ANALYSIS –> 6 lectures • 7min.
- WEBSITE CONTENT OPTIMIZATION –> 12 lectures • 12min.
- BACKLINKS, CONTENT OUTREACH –> 6 lectures • 6min.
- KEYWORD RESERCH – HOW TO MAKE CONTENT ENGAGING –> 14 lectures • 11min.
- TECHNICAL SEO –> 19 lectures • 20min.
- FINAL –> 2 lectures • 2min.
Requirements
SEO can help your website and ecommerce. Learn the basic elements of Search Engine Optimization and the most common search language, so that you are more confident when buying SEO services for your website, or optimizing the parts of the website you can do yourself.
Learning the basics of SEO can ensure you do not lose hard earned money paying for SEO services you can do yourself, and that you know what you are paying for when you do require services of an agency or external party.
Cut through the jargon and learn the basics of determining when your website needs external support, and how to improve parts of the website yourself. A little research and effort can put your website ahead of the competition. SEO is not complicated or difficult, and many parts of your website, blog or social media, can be optimized by yourself with the right knowledge. Knowing the basics will help you to be confident in improving your website and growing your business and help you put yourself in your customers and users’ shoes and unsure they are satisfied with your website. Remember a lot of SEO is basic good practice and putting the customer or audience first.