Search Engine Optimisation: Grow Free Google SEO Traffic

Complete Guide to SEO including On-Page, Off-Page, Technical, Link Building, Local & Google Search Console

Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.

What you’ll learn

  • Understand how search engines work including crawling, indexing and ranking.
  • Learn how to use Google Search Console to monitor search engine performance and identify errors.
  • Research keywords the most appropriate keywords for which to optimise your site.
  • The importance of link building and link building strategies.
  • Local SEO: Driving traffic to your local business.
  • Monitoring keyword performance.
  • Black Hat and What Hat SEO. Avoiding falling foul of Google’s rules.
  • Technical SEO: Configuring your website to maximise search engine performance.
  • On-Page SEO: How to write optimise content.

Course Content

  • Introduction –> 4 lectures • 18min.
  • How Search Engines work –> 2 lectures • 12min.
  • Elements of Search Engine Optimisation –> 2 lectures • 5min.
  • Technical SEO –> 3 lectures • 20min.
  • On Page SEO –> 3 lectures • 32min.
  • Off site SEO –> 4 lectures • 30min.
  • Google Search Console –> 2 lectures • 14min.
  • Optimising you site – Quick Start –> 1 lecture • 11min.
  • Bonus: Congratulations for Finishing the Course –> 1 lecture • 1min.

Search Engine Optimisation: Grow Free Google SEO Traffic

Requirements

Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:

  • Understand how Search Engines work, including crawling, indexing and ranking
  • Identify the best links for your business and start a link-building campaign
  • Avoid breaking Google’s rules
  • Optimise your site for search (Technical SEO)
  • Research and identify the best keywords for your business
  • Identify the different elements of an HTML page and how they contribute to your performance
  • Create Search Engine Optimised Content (On-Page)
  • Track your performance using Google Search Console and fix errors
  • Monitor your natural search performance

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:

  • Ensure your site setup will maximise performance
  • Select the right keywords for your business
  • Create Search Engine Optimised content
  • Launch a link-building campaign
  • Optimise your business for local search

This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.

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