Build, Optimize & Scale Google Ads: Search, Shopping, App, Demand Gen, Performance Max & YouTube Ads
Google and Meta together control nearly 80% of the digital advertising ecosystem. If you want to grow as a digital marketer, understanding Google Ads is essential.
What you’ll learn
- For beginners, business owners, freelancers, and professionals to learn complete digital marketing.
- Run Lead Ads, Shopping Ads, and Conversion campaigns effectively.
- Track leads, purchases, and transactions correctly.
- Optimize campaigns for better lead quality and lower costs.
Course Content
- Introduction –> 1 lecture • 2min.
- What Is Google Ads? A Complete Beginner’s Overview –> 1 lecture • 4min.
- Building Blocks of Google Ads –> 1 lecture • 10min.
- Different Campaign Types, Bidding & Audiences –> 1 lecture • 11min.
- 9 Types of Google Ads Audiences Explained –> 1 lecture • 3min.
- Introduction to Google Search Campaigns –> 2 lectures • 11min.
- Google Ads App Campaigns: From Fundamentals to Scaling –> 5 lectures • 17min.
- Google Shopping Ads – Complete Practical Guide –> 3 lectures • 10min.
- Performance Max: Google AI Campaigns Explained –> 1 lecture • 7min.
Requirements
Google and Meta together control nearly 80% of the digital advertising ecosystem. If you want to grow as a digital marketer, understanding Google Ads is essential.
In this course, you’ll learn Google Ads from the ground up — from the core building blocks, including campaign objectives and conversion goals, to advanced strategies for bidding, audience targeting, and campaign structure.
We dive deep into each major Google Ads campaign type:
- Google Search
- App campaigns
- Shopping & Merchant Center
- Performance Max
- Demand Gen & AI Max
- YouTube Ads
Everything is explained step by step, from setup to going live, so you gain hands-on experience and confidence to run real campaigns that deliver results.
By the end of this course, you’ll be able to:
- Understand the different Google Ads campaign types and when to use each
- Set up campaigns from scratch and optimize them for conversions
- Select audiences and bidding strategies that align with business objectives
This course is perfect for:
- Beginners looking to start a career in digital marketing
- Business owners aiming to improve ad performance
- Freelancers or professionals wanting to sharpen their paid advertising skills
Start building your Google Ads expertise today and take your digital marketing skills to the next level!
Thank you!