How to Use Topic Clusters to Drive Organic Traffic
This course will help you master your content strategy, effectively learning how to use topic clusters to maximize your SEO results. This course not only teaches you the fundamentals of WHY the strategy works, it gives you all the tools and templates for HOW to easily manage the execution of that content strategy.
What you’ll learn
- Understand how to build a topic cluster strategy to maximize SEO.
- Understand how to use your content to maximize conversion.
- Understand how to foster B2B revenue generation goals with content.
- Access to a fully fleshed out process and task management system for content creation.
Course Content
- Introduction & Course Materials –> 2 lectures • 3min.
- How Topic Clusters Work –> 1 lecture • 8min.
- Building a Long Term Strategy –> 2 lectures • 13min.
- Building an Individual Topic Cluster Strategy –> 7 lectures • 20min.
- Executing Your Topic Cluster Strategy –> 5 lectures • 11min.
- Tracking the Results of Your Topic Cluster –> 1 lecture • 5min.
- Conclusion –> 3 lectures • 1min.
Requirements
This course will help you master your content strategy, effectively learning how to use topic clusters to maximize your SEO results. This course not only teaches you the fundamentals of WHY the strategy works, it gives you all the tools and templates for HOW to easily manage the execution of that content strategy.
This course will cover all of the following:
- Introduction & Course Materials
- How Topic Clusters Work
- Building a Long Term Strategy
- Building an Individual Topic Cluster Strategy
- Executing Your Topic Cluster Strategy
- Tracking the Results of Your Topic Cluster
And you’ll also get access to a library of templates that will make it easy for you to apply everything you’ve learned right away!
The results achieved from using this strategy speak for themselves:
- Cybersecurity Start-Up: Startup with little to no content production prior to working on a topic cluster strategy.
- 303% increase in organic traffic
- 1100% increase in leads from organic traffic
- SaaS + Services Company: Company with historical content produced over the course of 2 years prior to working on this topic cluster strategy.
- 237% increase in organic traffic
- 411% increase in leads from organic traffic
Real world results:
“I’ve worked with Stacy a number of time on content strategies and seen her topic cluster strategy produce real results across different industries. The content we collaborated on has driven significant increases in qualified organic traffic and ultimately a made huge impact on the number of marketing-sourced deals in the pipeline.”
– Kathleen Booth, SVP Marketing & Growth @ Pavilion
“Stacy is a true rock star when it comes to accelerating a companies revenue growth. Her content strategy allowed Attila Security to increase our leads over 500% and close a significant amount of net new revenue. I would strongly encourage you to listen to Stacy and her content strategies– it will drive leads your way.”
– Gregg Smith, CEO @ Attila Security
“Stacy has been instrumental building and deploying a comprehensive marketing platform and program that has enabled us to penetrate and start doing business with key customers in our target markets. Her efforts have positioned our company to win large long-term contracts that will undoubtedly change the trajectory of our the business. Further, the strategy and content Stacy has created is and will continue to drive double digit revenue growth and profitability. Without question, Stacy has transformed the way we go to market and her impact is obvious on a daily basis.”
– Trevor Glavin, President @ Modus Advanced
“Stacy and I have worked together on topic cluster strategies numerous times. The content strategies we’ve executed have resulted in significant improvements in overall inbound lead generation and had massive impacts on sales pipeline.”
– John Booth, CMO @ VOLT AI