Master CJA & Adobe Experience Platform. Learn Data Views, Cross-channel Identity Stitching, and Guided Analysis.
This course contains the use of artificial intelligence.
What you’ll learn
- Connect and ingest cross-channel data sources using the Adobe Experience Platform (AEP) and CJA Connections..
- Implement Identity Stitching to merge user profiles across web, mobile, and offline touchpoints for a unified customer view..
- Configure and customize Data Views to curate specific datasets for different business teams without altering underlying data..
- Create complex Derived Fields to manipulate, correct, and format data variables directly within the reporting interface..
- Utilize the “Guided Analysis” workflow to perform product-centric analysis, including Funnels, Impact, and Retention reporting..
- Distinguish between session-based data (Adobe Analytics) and person-based data (CJA) to choose the right analysis method..
- Build and assess A/B tests and marketing experiments using the dedicated Experimentation Panel..
- Export and visualize CJA data externally using the Mobile Scorecard App, Microsoft Excel, and the CJA API..
Course Content
- CJA Foundation: Solving Enterprise Challenges & Accessing Data –> 3 lectures • 7min.
- AEP, Identity Stitching & Data Views: The CJA Architecture Mastered –> 8 lectures • 32min.
- Advanced Analysis: People-Based Metrics, Testing & Activation –> 9 lectures • 44min.
- Product Analytics: Funnel, Retention & Feature Impact Analysis –> 7 lectures • 28min.
- CJA Administration: Customising Components & Building Derived Fields –> 6 lectures • 25min.
- Data Activation: Mobile Dashboards, Excel Exports & API Access –> 3 lectures • 10min.
Requirements
This course contains the use of artificial intelligence.
Move beyond session-based reporting and master the future of omnichannel analysis with Adobe Customer Journey Analytics (CJA).
As the digital landscape evolves, businesses are no longer satisfied with just web or app data in isolation. They need a unified view of the customer. Adobe Customer Journey Analytics is the next-generation engine built on the Adobe Experience Platform (AEP) that allows you to stitch together data from online and offline channels to visualize the entire customer lifecycle.
This course is a comprehensive deep dive into the architecture, administration, and analysis capabilities of CJA. Whether you are an experienced Adobe Analytics user transitioning to CJA or a Data Architect building a new implementation, this curriculum provides the exact skills you need.
In this course, you will master:
- The Architecture: Understand how CJA sits on top of the Adobe Experience Platform and how it fundamentally differs from traditional Adobe Analytics.
- Data Ingestion & Stitching: Learn how to create Connections to ingest data and utilize Identity Stitching to merge visitor profiles across devices and channels (e.g., Call Center + Web + App).
- Data Views & Derived Fields: Stop relying on IT for every data change. Learn to curate data using Data Views and build complex Derived Fields on the fly to clean and format data without re-engineering.
- Analysis Workspace for CJA: Explore unique metrics and dimensions, build People-Based Analyses, and use the Experimentation Panel for A/B test analysis.
- Product Analytics (Guided Analysis): Dive into specific product workflows to measure User Retention, Funnels, and Impact analysis to drive product growth.
- Activation: Learn how to publish audiences directly from CJA for real-time marketing activation.
By the end of this course, you will be able to architect, administer, and analyze complex customer journeys, turning fragmented data into a cohesive narrative that drives business growth.
Enroll today and lead the shift to cross-channel analytics.