Business continuity planning, crisis containment, communications, the media and leadership.
In today’s fast-paced and unpredictable business environment, organizations face many challenges that can quickly escalate into crises. This comprehensive course is designed to equip professionals with the essential skills and knowledge needed to effectively navigate and manage crises, ensuring business continuity and minimizing potential damage.
What you’ll learn
- Students will learn how to mitigate and manage risk..
- Students will learn how to build and execute a crisis management plan including assembling a team, a spokesperson and a media response process..
- Students will learn to identify a crisis probability risk matrix including the types of crisis, the probability of occurrence respective impact..
- Students will complete a business continuity plan..
- Students will prepare a media response strategy..
Course Content
- Meet the instructors Lorraine Wiseman and David Campbell –> 2 lectures • 2min.
- Crises – It’s Not If, It’s When –> 11 lectures • 24min.
- Taking stock and assessing the risk –> 7 lectures • 19min.
- Business Continuity Plans –> 4 lectures • 6min.
- Crisis Recognition –> 4 lectures • 9min.
- Crisis Containment –> 4 lectures • 6min.
- Crisis Management Team – The Who –> 4 lectures • 6min.
- Crisis Resolution – The What –> 3 lectures • 4min.
- Mastering The Media –> 5 lectures • 3min.
- Lessons Learned From Crisis –> 2 lectures • 3min.
Requirements
In today’s fast-paced and unpredictable business environment, organizations face many challenges that can quickly escalate into crises. This comprehensive course is designed to equip professionals with the essential skills and knowledge needed to effectively navigate and manage crises, ensuring business continuity and minimizing potential damage.
Throughout the course, participants will explore the fundamental concepts of crisis management, starting with a deep dive into the definition and nature of a crisis. They will learn how to proactively assess risks and take stock of their organization’s vulnerabilities, enabling them to develop robust Business Continuity Plans that serve as a roadmap during times of upheaval.
Participants will gain expertise in recognizing the early signs of a crisis and implementing strategies for swift containment. They will discover the critical role of a well-structured Crisis Management Team and learn how to assemble and lead a cohesive unit capable of making informed decisions under pressure.
The course will delve into the art of crisis resolution, providing participants with a comprehensive toolkit of strategies and techniques to effectively address and resolve crises. Additionally, participants will master the skills needed to navigate media interactions during a crisis, ensuring clear and consistent communication that safeguards the organization’s reputation.
The course will examine real-world case studies and lessons learned from past crises, providing invaluable insights and best practices. Participants will engage in interactive simulations and exercises, allowing them to apply their newfound knowledge and hone their crisis management skills in a safe and supportive environment.
By the end of this course, participants will have developed a keen understanding of the complexities of crisis management. They will be equipped with the tools and confidence needed to lead their organizations through even the most challenging of times. They will emerge as proactive and resilient leaders, ready to safeguard their organizations and stakeholders in the face of adversity.