Introduction to Writing Formats
This course clarifies the common misunderstanding that content writing is just writing. But what kind of writing and what key skills are required to master those formats? It also talks about different businesses that hire content writers. Students keen on pursuing professional writing will understand that just being a blogger or a social media writer is not enough to land a job. They need to adapt to various writing formats. An employer can ask a blogger to draft a professional email, and the employee should be able to rise to that demand.
These are a few core ideas this course tackles.
What you’ll learn
- They’ll understand content writing is an “umbrella term” used for various writing formats..
- Understand the meaning and context of content writing in a professional set up..
- Understanding the subtle differences between say, a blog versus business communication, or writing for social media, digital platform..
- Understand apt format suitable for a particular communication goal..
Course Content
- Introduction –> 1 lecture • 1min.
- The Common Misunderstanding –> 1 lecture • 5min.
- The Different Writing Forms –> 1 lecture • 7min.
- Why One Writing Skill is not Enough –> 1 lecture • 11min.
- How Buinesses Actually use Content Writers –> 1 lecture • 8min.
- How to Prepare yourself under this content writing umbrella. –> 1 lecture • 10min.
- Summing up Content Writing Structure –> 1 lecture • 7min.
- Course Ending/Takeaway –> 1 lecture • 2min.
Requirements
This course clarifies the common misunderstanding that content writing is just writing. But what kind of writing and what key skills are required to master those formats? It also talks about different businesses that hire content writers. Students keen on pursuing professional writing will understand that just being a blogger or a social media writer is not enough to land a job. They need to adapt to various writing formats. An employer can ask a blogger to draft a professional email, and the employee should be able to rise to that demand.
These are a few core ideas this course tackles.
Having said this, I want to make it clear that this course does not teach any of the writing formats mentioned here. It simply describes what a person interested in pursuing professional content writing should know before applying for the opening.
Often, writers who are generalists apply for content writing jobs and because they have not mastered the nuances of different tone, vocabulary required for various writing formats under the content writing umbrella, they fail to get any response from employers.
Students will get a direction as to what exactly is required to work as a professional content writer.