Master B2B Sales & Lead Generation: Build Strategies, Close Deals, and Drive Business Development & Growth
B2B sales is the driving force behind revenue growth for businesses of all sizes, yet many struggle to navigate its complexities. From identifying the right prospects to closing high-value deals, mastering B2B sales requires a deep understanding of market dynamics, strategic outreach, and relationship-building.
What you’ll learn
- Understand the fundamentals of B2B sales and its impact on business growth.
- Conduct market research to identify profitable target audiences.
- Develop structured sales strategies tailored to different industries.
- Implement lead generation techniques that attract high-value clients.
- Create persuasive sales presentations and proposals that convert prospects.
- Build strong business relationships through effective account management.
- Utilize modern sales tools and technology for data-driven decision-making.
- Master negotiation tactics to close deals efficiently and maximize revenue.
Course Content
- Module 1: Introduction to B2B Sales –> 4 lectures • 19min.
- Module 2: Market Research and Targeting –> 5 lectures • 19min.
- Module 3: Building a Sales Strategy –> 4 lectures • 16min.
- Module 4: Prospecting and Lead Generation –> 4 lectures • 19min.
- Module 5: Sales Presentations and Proposals –> 4 lectures • 20min.
- Module 6: Relationship Building and Account Management –> 4 lectures • 17min.
- Module 7: Sales Tools and Technology –> 4 lectures • 21min.
Requirements
B2B sales is the driving force behind revenue growth for businesses of all sizes, yet many struggle to navigate its complexities. From identifying the right prospects to closing high-value deals, mastering B2B sales requires a deep understanding of market dynamics, strategic outreach, and relationship-building.
This course is designed to equip learners with the skills and techniques to thrive in the competitive world of business development and lead generation. Covering essential strategies from research and targeting to negotiation and account management, this masterclass provides a complete roadmap to success in B2B sales.
Effective sales professionals don’t just sell products or services—they create value, foster trust, and build lasting business partnerships. In today’s market, where 74% of B2B buyers conduct online research before engaging with a salesperson, knowing how to position a brand, engage prospects, and deliver compelling sales presentations is critical. Additionally, businesses with structured sales processes generate 28% more revenue than those without, underscoring the need for a strong, methodical approach to B2B sales.
By the end of this course, learners will be able to craft winning sales strategies, leverage technology for smarter prospecting, and negotiate deals with confidence. Whether you’re new to B2B sales or an experienced professional looking to refine your approach, this course provides actionable techniques to drive conversions, enhance client relationships, and achieve long-term business success.
Did You Know:
- Higher Earning Potential – B2B sales professionals earn 30% more than their B2C counterparts, with top earners exceeding $200,000 annually.
- Growing Market Demand – 65% of businesses say generating B2B leads is a top priority, making skilled sales professionals highly sought after.
- Scalable Career Opportunities – B2B sales expertise translates across industries, providing flexibility and job security in various sectors.
Career Path
This course opens doors to a variety of lucrative roles in B2B sales and business development, including:
- Business Development Manager ($75,000 – $120,000)
- Account Executive ($60,000 – $110,000)
- Sales Manager ($85,000 – $140,000)
- B2B Sales Consultant ($70,000 – $130,000)
- Lead Generation Specialist ($50,000 – $90,000)
- Key Account Manager ($80,000 – $135,000)
- Inside Sales Representative ($55,000 – $85,000)