Master Google Search campaigns from scratch—target the right keywords, write effective ads, and track real results.
Are you looking to master one of the most in-demand skills in digital marketing? This course is your complete guide to running successful Google Search Ads — the most effective way to drive high-intent traffic and generate leads or sales.
What you’ll learn
- Create and structure effective Google Search campaigns from scratch..
- Conduct keyword research and use match types to target search intent..
- Write compelling ad copy and use ad extensions to increase CTR..
- Set up conversion tracking and optimize campaigns for performance..
Course Content
- Introduction –> 1 lecture • 16min.
- Module 1: Search Engine Marketing – Google Ads –> 9 lectures • 1hr 35min.
Requirements
Are you looking to master one of the most in-demand skills in digital marketing? This course is your complete guide to running successful Google Search Ads — the most effective way to drive high-intent traffic and generate leads or sales.
Designed for beginners and aspiring marketers, this course walks you step-by-step through how to plan, launch, and optimize Google Search campaigns. You’ll learn everything from the basics of Google Ads and keyword research to writing compelling ad copy, using match types effectively, and setting up proper campaign structure.
We’ll cover how to use ad extensions, understand Quality Score, and apply bidding strategies based on your marketing objectives. You’ll also learn how to track campaign performance using Google Ads Conversion Tracking and Google Tag, ensuring you can measure success and improve results.
This course focuses exclusively on Google Search Ads, making it ideal for those who want deep expertise in one of the most powerful performance marketing tools available today. Whether you’re aiming to get a job in digital marketing, run ads for your own business, or offer freelance services, this course equips you with job-ready skills.
Throughout the course, you’ll also work on real-world assignments and walkthroughs so you can practice and build your confidence.
By the end of this course, you’ll be able to:
- Create and structure professional Google Search campaigns
- Conduct effective keyword research using Google tools
- Write high-performing ads and optimize for better ROI
- Set up conversion tracking and analyze campaign performance
No prior experience is required — just a willingness to learn and apply! Let’s get started.