Product Management: From an idea to an MVP

Case Studies Uber, Airbnb, SpaceX Starlink. MVP approach as a core foundation of Lean methodology

Case Studies Uber, Airbnb, SpaceX Starlink

What you’ll learn

• Minimum Viable Product.
• Lead Methodology.
• Product Management.
• Product MVP.

Course Content

• Product Management from idea to MVP –> 7 lectures • 2hr 23min.

Requirements

Case Studies Uber, Airbnb, SpaceX Starlink

MVP and Lean Methodology Product Management

Uber Case: MVP approach as a core foundation of Lean methodology

 

• Understanding of Lean methodology, criteria of viability
• Understanding the assumptions behind lean methodology and specific meaning of what “minimal” and “viable” means
• Understand the boundaries beyond which lean methodology is not applicable
• Understand what alternative methodologies are and how they compare
• Understand the build-measure-learn feedback loop

Airbnb Case: Product market fit and customer development

 

• Understand the different degrees of product market fit
• Understand the importance of direct customer feedback and the way to process the feedback to make changes to MVP
• Brian Chesky Founder CEO: 100 people that love you than million people that sort of like you
• Importance of knowing what customers expect and exceeding those expectations
• Do things that don’t scale
• Understand the signs of poor product market fit and ways to adjust MVP for better customer experience and larger addressable market

Starlink Case: Understanding your customer to deliver best product

 

• Learn how to describe customer needs and convert them into product decisions
• Learn how product decisions impact market size
• Learn how to differentiate from competitors in competitive market
• Learn how to sequence product launches and market your product (“Better than nothing beta”)