Apply Maslow’s hierarchy to modern business. Learn how to lead, grow, and create lasting success with a psychology lens.
What if understanding human motivation could be the key to unlocking better performance in your team, stronger leadership from yourself, and more sustainable growth in your business?
What you’ll learn
- Understand each level of Maslow’s hierarchy and how it shows up in your business.
- Diagnose what’s really behind low motivation, staff churn, or burnout.
- Align your leadership approach with your team’s human needs.
- Move from survival mode to long-term fulfilment as a business owner.
- Apply self-actualisation and transcendence to scale your impact and legacy.
Course Content
- Introduction –> 1 lecture • 4min.
- 1. Surviving in Business — The Physiological Foundation –> 1 lecture • 4min.
- 2. Safety in the Storm — Creating Stability –> 1 lecture • 5min.
- 3. Belonging — The Lonely CEO Problem –> 1 lecture • 5min.
- 4. Esteem — The Trap of Chasing Validation –> 1 lecture • 4min.
- 5. Self-Actualisation — The Real Reason You Started –> 1 lecture • 4min.
- 6. Beyond the Pyramid — Maslow’s Later Work on Transcendence –> 1 lecture • 4min.
- 7. Regression & Burnout — When the Pyramid Collapses –> 1 lecture • 3min.
- 8. Maslow for Leadership — Meeting the Needs of Your Team –> 1 lecture • 4min.
- 9. Consumer Needs — Building Offers That Actually Sell –> 1 lecture • 3min.
- 10. Designing Your Life & Business Around the Pyramid –> 1 lecture • 3min.
Requirements
What if understanding human motivation could be the key to unlocking better performance in your team, stronger leadership from yourself, and more sustainable growth in your business?
That’s exactly what this course is about.
In Maslow for Business Owners, we’ll explore how Abraham Maslow’s Hierarchy of Needs — originally designed for psychology — applies powerfully to the modern-day business landscape. You’ll learn how each level of the hierarchy shows up in the day-to-day reality of running a small business: from managing cash flow and time boundaries, to building team culture, establishing leadership confidence, and eventually creating a business with meaning and impact.
This isn’t academic theory. It’s a practical lens that helps you understand:
- Why burnout happens — and how to fix it
- Where your team is disengaging — and how to re-engage them
- When your growth stalls, and what deeper needs are being unmet
By the end of the course, you’ll be able to:
- Diagnose where you are on the business version of Maslow’s pyramid
- Identify what your team or clients really need from you
- Create smarter systems that support both performance and wellbeing
- Lead with more empathy, clarity, and long-term vision
This course is for small business owners, solopreneurs, and team leaders who want to go beyond surface-level business tactics and understand the psychology that drives success.
Whether you’re just getting started or years into your journey, you’ll walk away with a clear framework to assess and elevate how you show up as a leader, how you motivate others, and how you build a business that actually supports you, not drains you.
You’ll also get access to an additional 10-minute training video on the 5 shifts every business owner must make, plus next steps to keep growing.