Step-by-Step SEO Audit Techniques: Learn How to Analyze, Optimize, and Improve Website Rankings
In today’s digital landscape, an effective SEO audit is your starting point to unlock higher search engine rankings and online visibility. SEO Audits Made Simple: A No-Jargon, Hands-On Approach is designed for business owners, marketers, and aspiring SEO specialists who want to take control of their website’s performance without the overwhelming tech speak.
What you’ll learn
- Understand the basics of SEO audits and why they are crucial for improving website rankings and digital visibility..
- Learn how to conduct a comprehensive SEO audit using free tools, focusing on key metrics and actionable insights..
- Gain skills to identify common SEO issues and implement targeted optimization strategies for different types of websites..
- Develop the confidence to create your own SEO strategy or offer SEO audit services, enhancing your marketing or business capabilities..
- Discover how to translate complex SEO data into clear, actionable steps to optimize your website’s performance..
- Compare SEO audit outcomes across different types of websites, from local businesses to large organisations, for diverse improvement strategies..
Course Content
- Chapter 1: Mastering On-Page SEO Optimisation –> 4 lectures • 59min.
- Chapter 2: Understanding Links and Strategies for Better SEO –> 4 lectures • 48min.
- Chapter 3: Evaluating Usability & Performance – Key SEO Metrics for Optimization –> 4 lectures • 41min.
- Analyzing Social Media Integration in SEO: WWF.org.uk & Flicka Donkey Sanctuary –> 4 lectures • 19min.
- Optimizing Local SEO and Child Pages: Enhancing Visibility and Engagement –> 4 lectures • 19min.
- Extra Chapter: Optimizing Event Pages and Content Strategy for SEO –> 2 lectures • 9min.
Requirements
In today’s digital landscape, an effective SEO audit is your starting point to unlock higher search engine rankings and online visibility. SEO Audits Made Simple: A No-Jargon, Hands-On Approach is designed for business owners, marketers, and aspiring SEO specialists who want to take control of their website’s performance without the overwhelming tech speak.
This course will teach you how to conduct thorough SEO audits using free, beginner-friendly tools while breaking down complex data into actionable steps. Katie Walker adopts a consultancy-style approach, sharing her screen and guiding you through each element of an audit report using SEO Optimer. You’ll learn what’s working well, what needs improvement, and how to implement strategic changes, including keyword optimization and aligning content with actual customer search behavior.
What sets this course apart is its hands-on, practical learning experience. You’ll analyze two real-world websites:
- World Wildlife Fund (UK): A large, well-established charity with strong performance, yet still room for optimization.
- Flicka Donkey Sanctuary: A small, local charity with numerous opportunities for growth and improvement.
By examining these contrasting examples, you’ll gain a well-rounded understanding of different SEO challenges and effective strategies to tackle them.
By the end of the course, you’ll be equipped to:
- Identify and fix SEO issues affecting website performance.
- Leverage audit insights to develop a tailored optimization plan.
- Enhance your skills and confidently offer SEO audit services.
- Implement improvements based on real examples, from keyword considerations to aligning content strategy.
Join us on this journey to demystify SEO audits, master the process, and start seeing real, measurable results for your site or your clients’.