Use podcast guesting and hosting to promote your book and grow your author brand.
Podcasting can be one of the most effective ways for authors to increase visibility, reach new readers and strengthen their long term brand.
What you’ll learn
- Identify and approach podcasts that align with their book, audience, and author goals..
- Discover how to talk about your book without sounding too salesy.
- Understand how to turn podcast listeners into loyal readers and fans.
- Explore whether guesting, hosting, or both best suit your author goals.
Course Content
- Why Podcasting Works for Authors –> 3 lectures • 9min.
- Getting Podcast-Ready –> 3 lectures • 13min.
- Maximising Every Interview –> 2 lectures • 11min.
- Growing Your Podcasting Impact –> 2 lectures • 11min.
- Bringing It All Together –> 1 lecture • 2min.
Requirements
Podcasting can be one of the most effective ways for authors to increase visibility, reach new readers and strengthen their long term brand.
This course shows you how to use podcasting strategically to promote your book, grow your audience and position yourself as a trusted voice in your genre or niche.
Whether you write fiction or non fiction, are launching your first book or preparing for your next release, you will learn how to integrate podcasting into your author platform in a practical and manageable way.
Inside the course, you will learn how to:
Identify the right podcasts for your book and audience
Craft pitches that increase your chances of getting booked
Deliver engaging interviews that build interest without sounding sales driven
Turn listeners into readers through clear and natural calls to action
Decide whether launching your own podcast supports your writing goals
Create a podcasting strategy that aligns with your long term career plans
This course is structured into clear sections with practical activities throughout, helping you move from idea to action with confidence.
You will gain proven frameworks for podcast pitching, interview preparation and promotion, along with a structured approach to building visibility through audio.
By the end of the course, you will have a defined podcasting plan that supports your book marketing, strengthens your author brand and fits realistically around your writing schedule.
If you want to use podcasting as a serious tool for growing your readership and expanding your opportunities as an author, this course will give you the clarity and structure to do it well.