Impact & Influence: Pro Secrets to Exceptional Social Media

Enhance your personal brand and increase your visibility by offering lots of added value.

Do you feel that your message on social media does not have the impact it has in ‘real life’?

What you’ll learn

  • Finetune your personal branding, increase your visibility, grow your social media presence and connect more with your audience with meaningful content and winning strategies.
  • We are going to look how you can work with what you already have, what to add and how to turn things around. We’ll look at inspirational examples of great (personal) branding. We’ll rewrite your bio, do the ‘stranger test’, find your core values and integrate them into everything you do. Then I’ll show you how to add value to very post. Even when you are selling & promoting, adding value is the key. You will learn how to have quality interaction with your audience, I’ll reveal the secret features of social media platforms and as a bonus give you my top practical tips for visual storytelling. Finally you’ll see lots of inspiring examples to make social media easy, fun and effective..

Course Content

  • Introduction –> 1 lecture • 19min.
  • No Excuses! – Mentality shift –> 7 lectures • 21min.
  • Assess your current social media situation –> 4 lectures • 40min.
  • Personal branding: skills, personality and values –> 13 lectures • 43min.
  • Core Values –> 5 lectures • 18min.
  • The perfect bio –> 7 lectures • 25min.
  • How to post valuable content –> 12 lectures • 55min.
  • First Impressions –> 7 lectures • 35min.
  • Secret features of specific platforms you should know and use –> 5 lectures • 24min.
  • Exceptional interaction with your audience –> 12 lectures • 54min.
  • How to promote and sell by adding value –> 7 lectures • 30min.
  • Visual Storytelling –> 10 lectures • 48min.
  • Inspiration: The possibilities are endless –> 5 lectures • 18min.
  • Wrap Up –> 4 lectures • 22min.

Impact & Influence: Pro Secrets to Exceptional Social Media


Do you feel that your message on social media does not have the impact it has in ‘real life’?

This course is the key to find your own voice, increase your visibility and to share your gifts with the world.

By using social media in a different way, you can be(come) a true influencer; your messages will have more impact, your opinion will be valued, your messages will be shared and your products and services will be in demand.

I’ll share my secrets on how to make social media easy and have fun in the process. Even if you are already an experienced social media user or even an influencer, you will learn valuable lessons and enjoy the creative examples.

Who’s that girl?

My name is Esther Jacobs and I am one of the top 10% of social media influencers in the world, just below Madonna and above Angela Merkel. This is surprising, because I am from The Netherlands, which is only a tiny country, and I have a relatively small following. I am certainly not as famous as these ladies.

My secrets to being a top influencer are:

  • 1) Be authentic
  • 2) It’s not about you
  • 3) Always provide added value

I learned how to be successful offline first, long before social media started. I collected €16 million for charities by figuring out how free publicity works. I have been featured in the media over 500 times and I have been on most of the TV shows in my country various times. I still apply the same principles to everything I do, and it works. In this course, I will show you exactly what to do (and what NOT to do) to make your social media exceptional.


This course will teach you what to posthow to add value, to find your own voice and express your core values in everything you do. You will learn to turn average posts into exceptional ones. It has almost 8 hours of expert advice, examples and practical tips that you can start applying immediately.

Your social media posts will be unique and interesting, resulting in more people following you, interacting & sharing your message.

Ideal student

You’re an expert in your area, maybe you have a gift you want to share with the world. (Author, speaker, consultant, coach, freelancer etc).

Anyway, you are good at what you do and people value your work, but somehow your social media does not reflect that (yet).

It could be that you just don’t like social media very much, or don’t know what to post. You probably think you don’t have time for social media, or maybe feel like you don’t want to be in the spotlight. If you feel this way, this course is going to change everything completely.

Maybe you’ve tried outsourcing your social media (or are considering to do so), but you still feel your social media doesn’t really reflect your unique take on things. You want your social media to be engaging and effective.

I designed this course specifically for people who already have some social media experience. It’s not about setting up your account, or the technical stuff, just about finding your own voice and adding value.

Are you ready to make your social media as exceptional as you are?


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