SEO, Google Ads, Meta Ads, Web Design, Search Console, Analytics, Audience Analysis, and Market Research — All in One
Digital Marketing Course: Vision 360 – 12 Course in One!
What you’ll learn
- Analyze target audience demographics, behavior patterns, and purchasing motivations.
- Create customer personas and adapt marketing messages to each persona.
- Identify channels where the target audience is active (Instagram, LinkedIn, Google, etc.).
- Determine target audience problems, needs, and desires to produce focused content and products.
- Analyze market size, trends, and opportunities to make strategic decisions.
- Conduct SWOT analysis to identify competitors’ strengths and weaknesses and gain a competitive advantage.
- Define price positioning by analyzing market pricing strategies.
- Perform keyword research to discover the target audience’s intent and search terms.
- Use tools like Google Trends and SEMrush to monitor and act on market trends.
- Manage the digital marketing ecosystem (SEO, SEM, social media, email marketing, etc.) in an integrated way.
- Calculate and interpret metrics such as traffic, conversion rate, ROI, CTR, and CAC.
- Analyze competitors’ websites, SEO performance, and social media strategies.
- Manage strategic planning using the SMART methodology.
- Design conversion-focused websites using the funnel approach.
- Create professional, modern, and fast websites with Wix Studio.
- Produce SEO-friendly content using titles, meta descriptions, and optimized page structures.
- Optimize visuals to increase site performance.
- Analyze traffic sources and performance using Google Analytics.
- Monitor organic traffic performance and fix SEO errors using Google Search Console.
- Set up tracking conversions and complete measurements via Google Tag Manager.
- Use Analytics data to create measurable improvement strategies.
- Sustain digital marketing as an integrated ecosystem in a holistic manner.
- Example: Manage a project from concept to completion through a real-life case study.
Course Content
- Introduction –> 5 lectures • 4min.
- Program Briefing –> 9 lectures • 4min.
- Why Choose a Ready-Made Infrastructure in Web Design –> 5 lectures • 4min.
- Target Audience Analysis –> 8 lectures • 10min.
- Market Research and Competitor Analysis –> 10 lectures • 10min.
- Ecosystem –> 5 lectures • 5min.
- Logo Design –> 7 lectures • 4min.
- Web Design –> 12 lectures • 24min.
- Social Media –> 4 lectures • 5min.
- SEO –> 14 lectures • 34min.
- Google Ads –> 13 lectures • 27min.
- Meta Ads –> 11 lectures • 23min.
Requirements
Digital Marketing Course: Vision 360 – 12 Course in One!
In this comprehensive program, you will learn digital marketing not as a discipline but as a complete system.
You will progress step by step through SEO, Google Ads, Meta Ads, Web Design, Audience Analysis, Market Research, Data Analysis, Search Console, Google Analytics, Tag Manager, and Brand Strategy — aiming to build your own digital marketing infrastructure from scratch.
The focus of this program is not just technical knowledge but developing the right mindset, sustainable structure, and strategic execution skills. The goal is for you to reach a level where you can manage digital marketing through measurable data rather than memorization.
The Vision 360 Model forms the foundation of this training. It consists of four phases designed to build digital marketing success systematically:
1. Planning: Build a strong strategic foundation through audience, market, and competitor analysis.
2. Analysis: Strengthen decision-making by accurately interpreting data from all platforms.
3. Optimization: Continuously improve ads, content, and conversion processes through measurement.
4. Automation: Systematize processes to ensure sustainability, scalability, and cost efficiency.
Throughout the training, you will not only learn tools but also the correct sequence for using them, the key metrics to track, and how to extract meaning from data. Each section is supported by real-world examples:
– Building content hierarchy in SEO strategy
– Data-driven optimization in Google Ads campaigns
– Audience segmentation in Meta Ads
– Conversion rate improvements on websites
– Brand positioning and trust strategies
Upon completion, you will be able to:
– Build your own digital marketing system from scratch
– Manage the strategy–analysis–optimization cycle professionally
– Integrate all digital marketing tools under one unified structure
– Prove your results with measurable performance indicators
This training is designed for entrepreneurs, agency owners, digital marketing professionals, and anyone seeking to grow their brand.
In the end, you will gain not only knowledge but a fully operational digital marketing system.