Optimizing your visibility in AI search, mastering AEO strategies and leveraging structured content.
The age of AI search is here and it’s already reshaping how customers discover and purchase products and services. Instead of scrolling through endless links, they now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver one trusted answer. As a business owner or a marketer, your job is to make sure your brand is part of that answer. That’s exactly what this course is designed to help you do: stay visible, capture more customers, and stay ahead of competitors in this new e-commerce landscape.
What you’ll learn
- Learn what to do to make sure AI recommends your business.
- Understand the difference between traditional SEO and AI search optimization (AEO/GEO).
- Review optimization techniques: technical, on-site content, off-site content.
- Learn how different AI platforms prioritize response results.
- Apply a tailored step-by-step AI-search content optimization strategy to your business.
Course Content
- Chapter 1: The foundation –> 1 lecture • 18min.
- Chapter 2: Searching vs Transacting –> 1 lecture • 23min.
- Chapter 3: Traditional SEO vs AI search optimization –> 1 lecture • 22min.
- Chapter 4: AI search optimization process –> 1 lecture • 29min.
- How to approach AEO in your organization –> 1 lecture • 23min.
Requirements
The age of AI search is here and it’s already reshaping how customers discover and purchase products and services. Instead of scrolling through endless links, they now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver one trusted answer. As a business owner or a marketer, your job is to make sure your brand is part of that answer. That’s exactly what this course is designed to help you do: stay visible, capture more customers, and stay ahead of competitors in this new e-commerce landscape.
Now, AI might be evolving faster than traffic builds up in San Diego on a rainy day, and yes, every platform has its own quirks. But the good news is you don’t need a PhD (or even deep SEO experience) to adapt. There are clear, pretty simple, common-sense practices you can start implementing today to optimize your discoverability in AI search results. Not rocket science. In this course, you’ll learn exactly what those are, step by step, with practical examples, checklists, and action items you can apply immediately. By the end, you’ll not only understand how AI search works — you’ll have a concrete roadmap to ensure your brand is always part of the answer.