Master the continuous discovery method and learn to build an AI-powered research system, in Notion or anywhere
You know you should be talking to customers every week. But between recruiting participants, running interviews, analysing transcripts, and sharing findings, continuous discovery quickly becomes unsustainable — especially for small teams and solo researchers.
What you’ll learn
- Set up a complete AI-powered customer research system in Notion that you can start using immediately.
- Run sustainable weekly customer interviews without it becoming a full-time job.
- Use AI to summarise interviews, extract insights, and identify patterns across conversations.
- Build and maintain a research repository that grows more valuable over time.
- Write effective screeners and recruit the right participants for continuous discovery.
- Apply modern ethical practices including informed consent for AI-assisted analysis.
Course Content
- Introduction & Class Project –> 2 lectures • 5min.
- Why Continuous Discovery? The Case for Ongoing Customer Research –> 1 lecture • 6min.
- Getting Started: Tools, Kickoffs, and Opportunity Solution Trees –> 1 lecture • 7min.
- Writing Screeners That Find the Right Participants Every Time –> 1 lecture • 12min.
- Setting a Sustainable Research Cadence –> 1 lecture • 12min.
- Interviewing Participants –> 2 lectures • 18min.
- AI-Assisted Analysis: From Transcript to Insight Snapshot –> 1 lecture • 10min.
- Creating Research Snapshots That Drive Action –> 2 lectures • 24min.
- Building a Research Repository That Grows Smarter Over Time –> 1 lecture • 11min.
- Troubleshooting: When Continuous Discovery Gets Hard –> 1 lecture • 5min.
- Wrapping Up: Your Continuous Discovery Toolkit –> 1 lecture • 2min.
Requirements
You know you should be talking to customers every week. But between recruiting participants, running interviews, analysing transcripts, and sharing findings, continuous discovery quickly becomes unsustainable — especially for small teams and solo researchers.
This course changes that.
You’ll learn the continuous discovery method — the frameworks, habits, and thinking that make weekly customer interviews sustainable and impactful. And you’ll see exactly how to build an AI-powered research system that supports that method: summarising interviews, extracting insights, synthesising findings across conversations, and making research accessible to your whole team.
I demonstrate everything in Notion, but the principles transfer to any tool. The way I structure a research repository, the AI prompts I use for analysis, the frameworks for framing opportunities — these work whether you’re using Notion, Confluence, Airtable, or even a well-organised Google Drive. You’ll understand not just how to set it up, but why each piece exists — so you can adapt it to your own context and tooling.
Here’s what you’ll walk away with:
- A deep understanding of the continuous discovery method and how to make it work in practice — in any tool
- The skills to build an AI-powered customer research hub (demonstrated in Notion, transferable to other platforms)
- Practical techniques for writing screeners, setting a sustainable interview cadence, and running effective conversations
- Hands-on experience using Notion AI to accelerate analysis without losing the human judgment that makes research valuable
- A growing research repository that compounds in value over time
- Strategies for troubleshooting common challenges and keeping your practice alive long-term
Want to skip the setup? An optional done-for-you template (the AI Customer Research Hub) is available for course students.
Whether you’re a UX researcher, product manager, or freelancer, this course gives you a modern, repeatable method for staying close to your customers — without it becoming a full-time job.
No prior Notion experience required. The demos use Notion, but the method, frameworks, and AI prompts are platform-agnostic — you’ll be able to apply them in whatever tool you use. Just a practical method and system you can start building this week.