Communication and Design Strategies for Delivering Value
As a data professional, your value goes beyond analyzing numbers—it’s about making those numbers understandable and actionable for others. This course will help you become the trusted analyst who communicates clearly, designs with purpose, and delivers insights that drive meaningful decisions.
What you’ll learn
- Understand the significance of your role and what it takes to become an effective analyst that others trust..
- Distinguish between various types of communication and learn strategies to leverage each type effectively.
- Understand and empathize with your audience’s needs and learn how to fulfill them..
- Implement practical strategies to effectively communicate with and deliver value to your audience.
- Deliver insight that resonates with an audience regardless of the varying levels of expertise of its members..
- Understand the structure, benefits, and key considerations of tables and graphs, and when to use each to meet communication needs..
- Design graphs and tables using visual concepts like Gestalt principles and pre-attentive attributes to guide attention effectively..
- Understand how color theory applies to data visualizations and how to use color to enhance your visuals..
- Understand how building visuals and communicating differ between live presentations and static reports to optimize clarity and audience connection..
Course Content
- Introduction –> 4 lectures • 9min.
- All About Communication –> 4 lectures • 13min.
- Navigating the Analyst, Audience, and Data Relationship –> 3 lectures • 16min.
- Presenting to the Audience –> 3 lectures • 18min.
- Visuals That Incite Insight –> 3 lectures • 23min.
- Harnessing the Power of Color –> 3 lectures • 25min.
- Graphical and Tabular Mastery –> 2 lectures • 33min.
- Conclusion: The Road Ahead –> 1 lecture • 2min.
Requirements
As a data professional, your value goes beyond analyzing numbers—it’s about making those numbers understandable and actionable for others. This course will help you become the trusted analyst who communicates clearly, designs with purpose, and delivers insights that drive meaningful decisions.
You’ll learn how to:
- Communicate effectively with diverse audiences, from executives to peers
- Set goals and define your target audience to focus your message and achieve the purpose of your communication
- Leverage verbal, written, visual, and body language cohesively to deliver clear, insightful communication
- Build audience-centered presentations that resonate and inspire action
- Apply principles of visual perception and color theory to create clear, engaging graphs
- Design tables and visuals that guide attention and reduce confusion
- Avoid common pitfalls and deliver your insights with clarity and confidence
Whether you’re just starting out or aiming to elevate your impact as a practicing data analyst, this course provides practical strategies, thoughtful examples, and visual design skills to help you stand out—and make a real difference with your work. You’ll gain confidence in your ability to communicate data clearly, build stronger connections with your audience, and develop the mindset and tools needed to influence decisions and drive positive outcomes.
Become the analyst who others seek and trust to deliver value consistently.