Research, Test, Set, Communicate and Increase your Price with Confidence Using a Multi-Expert Informed Framework
Pricing is one of the most powerful and controllable profit levers in any business—yet one of the least rigorously applied.
What you’ll learn
- Use pricing as your most powerful and controllable profit lever.
- Strengthen your price communication to increase conversion and reduce pushback.
- Obtain all the Tools needed to Implement the Full Strategic Pricing Framework in your Organisation.
- Utilize the most optimal Price Setting Method, Price Research and Price Testing to obtain the Best Price for your Product or Service.
- Implement price increases without losing customers, trust, or credibility.
- Learn from proven case studies and leading thinkers you can confidently apply in your own business.
Course Content
- Introduction –> 4 lectures • 20min.
- Underpricing –> 3 lectures • 9min.
- Price Setting Methods –> 2 lectures • 26min.
- Price Research and Price Testing –> 5 lectures • 32min.
- The Psychology of Price and Price Communication –> 7 lectures • 36min.
- How to Increase your Price & Communicate it effectively –> 1 lecture • 9min.
- Discounting: A Major Error in Pricing & Business Strategy –> 2 lectures • 20min.
- Fighting Price Wars –> 2 lectures • 11min.
- Implementation tools –> 1 lecture • 5min.
Requirements
Pricing is one of the most powerful and controllable profit levers in any business—yet one of the least rigorously applied.
In this course you’ll learn how to approach pricing as a strategic, evidence-based capability—one that improves profit without alienating customers or creating internal resistance. The course distils the thinking of the world’s leading pricing, behavioural economics, and commercial strategy experts into a practical, easy-to-implement framework that removes uncertainty from pricing decisions.
You’ll learn how to:
- Use pricing as a controllable profit lever
- Set prices with confidence, based on value and evidence—not opinion
- Strengthen price communication to improve conversion and acceptance
- Apply behavioural economics to influence price perception
- Implement price increases in a way customers understand and accept
- Reduce reliance on discounting and avoid value-destroying price wars
This is not an academic pricing course. It is practical, modular, and designed for real organisations with real constraints. Throughout the course, you’ll work with diagnostics, templates, assessments, and implementation tools that help you translate insight into action.
You’ll receive:
- Video content across 8 focused chapters, delivered in easy-to-digest segments
- Printable notes to support and reinforce learning
- A pricing diagnostic to identify opportunity and risk in your organisation
- An internal roll-out presentation to align stakeholders to a shared pricing mindset
- A step-by-step project plan to guide implementation
Whether you work in marketing, sales, finance, or leadership, you’ll leave with the clarity, confidence, and tools to stop guessing, stop discounting, and start pricing with intent.
If you want pricing to become a source of advantage—not anxiety—this course is for you.