Strategies to Maximize Revenue and Build Profitable Products
Whether you’re launching a product, managing a SaaS business, or just curious about how pricing impacts success—this course is your go-to guide. We break down the essentials of pricing, monetization models, and testing techniques used by top companies.
What you’ll learn
- The importance of pricing and its impact on business success..
- Fundamental pricing concepts and industry terminology..
- The role of customer segmentation in pricing optimization..
- How to conduct an RFM (Recency, Frequency, Monetary) analysis for e-commerce..
- Understanding customer value and market dynamics..
- How to craft an effective Customer Value Proposition (CVP)..
- The concept of Willingness to Pay (WTP) and price sensitivity..
- Competitive analysis techniques and positioning strategies..
- Common monetization models and how they apply to different business types..
- Subscription-based, transaction-based, and usage-based pricing models..
- Techniques for predicting and reducing churn in SaaS businesses..
- Pricing strategy frameworks and decision-making models..
- Cost-plus, competitor-based, and value-based pricing methods..
- Designing and running effective pricing experiments..
- How to use surveys and conjoint analysis to understand customer preferences..
Course Content
- Foundations of Pricing & Monetization –> 5 lectures • 1hr 4min.
- Understanding Customer Value & Market Dynamics –> 4 lectures • 21min.
- Business Models & Structures –> 6 lectures • 1hr 16min.
- Pricing Strategies & Frameworks –> 6 lectures • 54min.
- Testing & Experimentation –> 3 lectures • 18min.
Requirements
Whether you’re launching a product, managing a SaaS business, or just curious about how pricing impacts success—this course is your go-to guide. We break down the essentials of pricing, monetization models, and testing techniques used by top companies.
From fundamentals to frameworks, and from customer value to real-world case studies, you’ll learn how to build pricing strategies that grow revenue and fit your business model.
By the end, you’ll have the tools and confidence to set smarter prices, choose the right model, and optimize for growth.
What You’ll Learn
Section 1: Pricing & Monetization Basics
Understand why pricing is a key business lever and how poor pricing decisions can hurt growth. Learn core pricing terms and how pricing fits into product strategy.
- Why pricing decisions matter
- Common pricing mistakes
- Key pricing concepts (ARPU, CAC, LTV)
- Pricing in product strategy
- Assignment: RFM analysis for an e-commerce app
Section 2: Customer Value & Market Forces
Explore how customer value, price sensitivity, and competitors affect pricing decisions.
- Customer Value Proposition (CVP)
- Willingness to Pay (WTP)
- Price sensitivity explained
- Competitive pricing and positioning
Section 3: Monetization Models
Learn how different business models monetize and how to price for each.
- Overview of pricing models
- Subscription-based, transaction-based, usage-based models
- Marketplace and platform pricing strategies
- Assignment: Analyze SaaS churn
Section 4: Pricing Strategy Frameworks
Get hands-on with structured pricing strategies that match your business goals.
- End-to-end pricing strategy process
- Cost-plus vs. competitor-based pricing
- Value-based pricing in action
- Assignment: Ride-sharing surge pricing case
Section 5: Testing & Optimization
Master pricing experiments and customer research tools.
- How to run pricing tests
- A/B testing for price validation
- Surveys and conjoint analysis basics
This course simplifies pricing strategy with clear frameworks, practical case studies, and hands-on exercises. Perfect for founders, PMs, and anyone wanting to build better monetization plans.