UCPD, Green Claims Directive & Consumer Protection Rules
Sustainability communication is no longer just a marketing choice — it is a legal obligation. With the EU rapidly strengthening its rules against misleading environmental claims, companies now face significant enforcement risks if they use vague, unsubstantiated, or incorrect sustainability statements. This course, Mastering EU Anti-Greenwashing Compliance: UCPD, Green Claims Directive & Consumer Protection Rules, provides a comprehensive and practical roadmap for understanding and complying with the new European regulatory landscape.
What you’ll learn
- Identify misleading environmental and sustainability claims.
- Apply the new EU rules for green claims.
- Build compliant environmental claims.
- Align marketing claims with CSRD, ESRS, and the EU Taxonomy.
- Design an internal compliance workflow.
- Understand the Green Claims Directive (GCD).
- Assess enforcement risks.
Course Content
- Introduction to EU Greenwashing Enforcement –> 3 lectures • 21min.
- Understanding Greenwashing Under EU Law –> 2 lectures • 12min.
- Empowering Consumers for the Green Transition Directive –> 2 lectures • 10min.
- The Green Claims Directive –> 2 lectures • 12min.
- Corporate Compliance Framework for Green Claims –> 3 lectures • 20min.
- Closing –> 1 lecture • 4min.
Requirements
Sustainability communication is no longer just a marketing choice — it is a legal obligation. With the EU rapidly strengthening its rules against misleading environmental claims, companies now face significant enforcement risks if they use vague, unsubstantiated, or incorrect sustainability statements. This course, Mastering EU Anti-Greenwashing Compliance: UCPD, Green Claims Directive & Consumer Protection Rules, provides a comprehensive and practical roadmap for understanding and complying with the new European regulatory landscape.
Designed for professionals across marketing, sustainability, legal, compliance, product design, and corporate communications, this course explains what greenwashing is, why the EU is prioritizing enforcement, and how companies must adapt their practices under the Unfair Commercial Practices Directive (UCPD), the Empowering Consumers for the Green Transition Directive (EmpCo), and the upcoming Green Claims Directive (GCD).
Through clear explanations, real examples, and practical compliance tools, learners will discover how to identify misleading environmental claims, how to substantiate sustainability statements with robust scientific evidence, and how to communicate claims transparently and lawfully. You will also learn how to align marketing statements with CSRD, ESRS, and EU Taxonomy disclosures to ensure internal consistency across the organization.
By the end of the course, you will know how to build substantiation files, implement internal governance processes, work with third-party verifiers, and avoid high-risk claims that could trigger regulatory fines or reputational damage.
Whether you create, review, or approve environmental claims, this course equips you with the knowledge to communicate sustainability in a clear, honest, and fully compliant way.