Learn how to create, market and run successful conferences and business events
In this Introduction to conference production and management we will cover the basics of conference management and production. You will get an overall understanding of the business and the different aspects to consider when creating a world-class conferences.
What you’ll learn
- Create, sell and market your own conference.
- Learn all elements needed to organise a successful business conference from logisticts to content creation, sales and marketing.
- Get a first hand insight into the vital aspects of each role and the steps to create, sell, market and execute a great conference.
- Learn how to control your finances and budget to make a profit.
Course Content
- Introduction to Conference Production and Management –> 6 lectures • 42min.
Requirements
In this Introduction to conference production and management we will cover the basics of conference management and production. You will get an overall understanding of the business and the different aspects to consider when creating a world-class conferences.
This course will teach you the difference between a conference and a summit, a keynote or a panel discussion and help you to understand the different venue options. It will also get you thinking about how to attract sponsors and delegates and much more.
At the end of this course you will have an overall understanding of the business and the different aspects to consider when creating a world-class conference. Interactive exercises unlock the passive knowledge and understanding you may have already gathered about conferences and help you turn this into tangible ideas.
Course Outline:
- Business conferences – An introduction
- Understanding the different types of conferences
- Core elements of a great conference programme / agenda
- Speaker, sponsors, delegates: Understanding different participant roles
- Finding the right location and venue
- A word about financial planning and budgeting
- Downloadable bonus material
A course certificate will be issued to all who successfully complete the course.
This course includes six individual lectures and over 40 minutes of on-demand video. Additional courses are available and will cover conference production, marketing, sales, operations and finance.