Use ChatGPT to research competitors, analyze pricing & marketing, build SWOT & Five Forces, and produce verified inputs.
Competitive analysis used to mean days of digging through websites, press releases, reviews, and reports—only to end up with information overload and a document that’s outdated the moment it’s finished.
What you’ll learn
- Map direct/indirect competitors and substitutes using targeted ChatGPT prompts.
- Create competitor profiles: products, pricing, positioning, and key strategic moves.
- Apply SWOT and Porter’s Five Forces with ChatGPT to structure insights.
- Analyze competitor marketing, SEO themes, social tactics, and customer sentiment.
- Build comparison tables, benchmarks, and first-draft sales battlecards.
- Validate AI outputs, reduce hallucinations, and apply ethical CI best practices.
Course Content
- Introduction and Foundations –> 3 lectures • 22min.
- Core Applications of ChatGPT in Competitive Analysis –> 5 lectures • 37min.
- Advanced Strategies and Best Practices –> 3 lectures • 23min.
- Conclusion –> 1 lecture • 7min.
Requirements
Competitive analysis used to mean days of digging through websites, press releases, reviews, and reports—only to end up with information overload and a document that’s outdated the moment it’s finished.
Consider this:
- Nearly 80% of competitive intelligence teams create sales battlecards to win deals.
- Nearly half of competitive intelligence teams report using ChatGPT daily.
- More than 75% of companies now use AI in at least one business function.
Markets move fast. Competitors change pricing, launch features, shift messaging, and respond to trends in real time. If your competitor research is slow, scattered, or inconsistent, your decisions will be too.
That’s why this course exists.
In Competitive Analysis with AI, you’ll learn a practical, repeatable workflow to use ChatGPT as a competitive research assistant—without blindly trusting AI. You’ll combine ChatGPT’s speed with proven strategy frameworks and your own critical thinking, so you can produce insights your team can actually use.
In this course, you’ll learn how to:
- Identify and map competitors (direct, indirect, substitutes) with focused prompts
- Gather public data (web copy, pricing pages, press releases, reviews, social posts) and summarize it efficiently
- Analyze competitor products, positioning, pricing, and go-to-market strategy
- Turn messy inputs into structured outputs using SWOT analysis and Porter’s Five Forces
- Extract marketing insights: messaging themes, value props, SEO keyword themes, and social tactics
- Mine customer sentiment from reviews and comments to uncover strengths, weaknesses, and unmet needs
- Build side-by-side comparisons, benchmarks, and first-draft battlecards your team can act on
- Use advanced prompt engineering (roles, multi-turn refinement, structured formats, chunking) for sharper results
- Avoid common AI pitfalls (hallucinations, bias, stale data) and validate outputs before decisions
- Work ethically and protect sensitive information while conducting competitive intelligence
By the end of the course, you’ll be able to go from “We need competitor insights by Friday” to a clear, organized, verified competitive brief—faster, with less guesswork, and with better strategic clarity.
If you want a real-world, business-ready way to use ChatGPT for competitive analysis (not just generic AI tips), this course will give you the exact tools and frameworks to do it.