Effective Prospecting Masterclass: World class sales process, time-tested methodologies, gamified sessions & more.
More than 40% of B2B sales professionals state that prospecting is the toughest part of their jobs. The key to achieving success lies in having a bigger funnel with qualified CXO level prospects .
What you’ll learn
- Create compelling 50-word elevator pitches to generate interest and value in the eyes of the prospect..
- Customize subject Lines and CTA’s that compel responses..
- Make gripping first cold calls to efficiently engage senior decision makers in a two-way dialogue and book meetings with CXO level buyers..
- Utilizing the BASHO framework to create hyper customized emails..
- Helps you in identifying and devise a multi-channel prospecting strategy..
- Learn what doesn’t work while outbound prospecting.
- 360 degree prospecting approach used by the Fortune 500 companies.
Course Content
- Introduction –> 4 lectures • 11min.
- Building the Elevator Pitch –> 2 lectures • 3min.
- What Doesn’t Work in an Email –> 5 lectures • 12min.
- The BASHO Framework of Effective Prospecting –> 3 lectures • 17min.
- What Doesn’t Work in Cold Calling –> 2 lectures • 6min.
- The Cold Call Framework –> 4 lectures • 16min.
- Cadence –> 1 lecture • 3min.
Requirements
More than 40% of B2B sales professionals state that prospecting is the toughest part of their jobs. The key to achieving success lies in having a bigger funnel with qualified CXO level prospects .
So What makes it so tough?
Getting past gatekeepers, establishing credibility, capturing the attention of CXOs, and positioning solutions in a consultative manner can be a significant challenge. The average return rate of cold calls and emails is less than 1%, which indicates that it’s necessary to move beyond the usual approach. Therefore, it’s time to bring in a world-class sales process that can be repeated.
What’s in it for you?
Our workshop and content have been designed to address real sales scenarios, on-field challenges faced by reps, and the leadership vision. We help you create customised, email/call templates, subject lines, and conversation openers for your team, which can help you instantly grab the attention of senior decision-makers.
Our approach has resulted in a 22% increase in productivity and an 18% increase in outbound success rate for a lot of clients like Adobe, ZingHR, Darwinbox and CloudThat .
As the saying goes, “If somebody likes you they still may not buy from you, but if they don’t like you, they will NEVER buy from you.”