Learn how Agile can be a game changer in your regulated but motivated marketing organization
Agile Marketing in Pharmaceuticals and Healthcare
What you’ll learn
- Analyze structural, regulatory, and workload challenges unique to pharmaceutical and healthcare marketing Students will identify how regulatory constraints.
- Apply Agile marketing principles to improve campaign speed and compliance alignment – sprints MVC, and how compliance-in-the-loop models work towards efficiency.
- Evaluate organizational readiness for Agile transformation in regulated industries – assess readiness in leadership, culture, structure, process, and learning.
- Learners will develop a concise Agile playbook — including a sprint plan, communication strategy, compliance checkpoints, and outcome-based KPIs.
Course Content
- Introduction –> 1 lecture • 3min.
- Module 1 – Evaluating The Opportunity for Agile –> 5 lectures • 40min.
- Module 2 – Needs Assessment and Approaches to Get Ready –> 2 lectures • 22min.
- Module 3 – Overcoming Resistance –> 2 lectures • 13min.
- Capstone : Your Own Agile Playbook –> 1 lecture • 7min.
Requirements
Agile Marketing in Pharmaceuticals and Healthcare
Transform compliance-heavy marketing into a fast, collaborative, and adaptive powerhouse.
Pharmaceutical and healthcare marketing doesn’t have to move at a snail’s pace. In a world where innovation often outpaces regulation, agility has become a competitive advantage. This course reveals how top global organizations — including Pfizer, Novartis, Daiichi Sankyo, and GSK — are applying Agile marketing frameworks to deliver faster approvals, stronger cross-functional collaboration, and measurable business impact, all while maintaining the highest standards of compliance.
You’ll explore how to replace slow, linear marketing processes with short, iterative sprints that integrate Medical, Legal, and Regulatory (MLR) partners from the start. Through real-world case studies, hands-on exercises, and ready-to-use templates, you’ll learn how to balance innovation with control — creating campaigns that move faster, cost less, and perform better.
This program equips you with the tools and mindset to lead change, not just manage it. You’ll discover how to embed compliance checkpoints into Agile workflows, use AI-assisted content reviews, and shift your team’s focus from outputs to outcomes.
Whether you’re a marketing manager, compliance professional, medical affairs leader, or digital strategist, this course gives you a practical roadmap to make your teams faster, smarter, and more connected — turning regulatory rigor into a strategic strength.