Analysing an opportunity for change and presenting it to decision makers to maximise the chance of sign-off
This course will explain how a business case is as much an analytical tool as it is a proposal tool, and will teach you how to frame your case and use the right language to make it persuasive, engaging, inspiring and drive decision-makers to sign-off investment to take the case forward. You will be provided with a scaffolded business case template to start you on your Business Case writing journey
What you’ll learn
- Understand why change happens and why we are living through a period of rapid change.
- Identify how business cases underpin organisational change.
- Full appreciate the two purposes of a business case.
- Understand the structure of a business case and be able to complete all elements.
- Know how to use persuasive language, framing and presentation when developing a business case.
- Know how to deal with situations where information for your business case is not available.
- Know how to target the business cases at different audience groups.
Course Content
- Introduction –> 1 lecture • 2min.
- The Context of Change –> 4 lectures • 20min.
- Structuring a business case and completing the elements in a persuasive manner. –> 14 lectures • 1hr 37min.
- Closeout –> 1 lecture • 3min.
Requirements
This course will explain how a business case is as much an analytical tool as it is a proposal tool, and will teach you how to frame your case and use the right language to make it persuasive, engaging, inspiring and drive decision-makers to sign-off investment to take the case forward. You will be provided with a scaffolded business case template to start you on your Business Case writing journey
You will learn:
- Why change happens and why we are living through a time of rapid change
- What happens if organisations fail to adapt to change
- When a business case is needed and how to write it
- How to use persuasive language and framing techniques to make your case truly persuasive
- How to complete all the elements of a business case and present them in an engaging, inspiring and persuasive way.
- How to gather the information you need. Who to talk to. How to deal with situations where the information is not available.
- You will learn about: document control, change opportunity, presenting and analysing options, benefits, disbenefits, costing solutions, return on Investment; comparing options and making a recommendation; the executive summary; outline project planning and synergy with organisation strategy and culture.