To better protect consumers, the DGCCRF uses artificial intelligence

In order to be more effective in its investigations aimed at targeting fraud and distortion of competition, the General Directorate for Consumer Affairs, Competition and Fraud Control now uses artificial intelligence. A process that is used to fight against false opinions on the internet, but also to analyze contracts, to identify any unfair terms.

Last year, the Directorate General for Consumption, Competition and Fraud Control (DGCCRF) checked 100,000 establishments (businesses, shops, restaurants) and 15,000 websites with, as a result, warnings, but also administrative and even criminal sanctions. To be more effective in its investigations, in particular to better target fraud and distortion of competition, the administration is now using artificial intelligence (AI).

To better protect consumers, the DGCCRF uses artificial ...

Of course, AI will not replace the collection of data in the field (which is still the basic profession of law enforcement officials), but it is nevertheless starting to impose itself in the working methods of investigators. One of its objectives is to track down the fake reviews that abound on e- commerce sites and on hotel and restaurant reservation platforms .

Tracking down false reviews, analyzing contracts

“Today, people often choose products or services thanks to opinions”, explains Virginie Beaumenier, director of the DGCCRF. “But some also use pharmacies to create positive opinions, even to denigrate their competitors,” she continues. “We absolutely have to fight against this if we want people to have confidence. For that, data is searched on the internet with criteria making it possible to spot these fake reviews more quickly.”

The process is kept secret, as are the techniques for analyzing the profiles that generate a large number of comments. The movement, in any case, does not stop there. In a completely different area, the DGCCRF is advancing its pawns: that of the systematic analysis of contracts, quotes and invoices. Here, it is a question of identifying the terms and the abusive practices, and thus to allow the civil servants to better target their controls.