Soon a Pixel connected watch to compete with the Apple Watch?

After buying Fitbit for more than two billion dollars, Google has just ordered processors from Samsung for connected devices. Is this a sign that Google is going to launch Pixel Watch to compete with Apple?

What if Google finally took a serious attack on the Apple Watch? After successfully launching its Pixel range on the smartphone market, Google could complete its range with a connected watch. This is what ETnews understands, which reports that the firm has placed an order with Samsung for chipsets, and more precisely these are chips dedicated to detecting movements in connected objects.

The future owner of Fitbit, number 2 in the market for connected bracelets and watches behind the untouchable Apple (50% market share), Google could combine the know-how of its future acquisition, its WearOS operating system and therefore Samsung chips to really attack the Apple Watch, which remains the benchmark even if it is aimed almost exclusively at Apple fans.

Considering its design and functions, the Fitbit Versa 2 could be the basis of the first Pixel Watch.  © Fitbit

Fitbit buyout pending

Our colleagues from Wareable readily imagine the arrival of a Pixel Watch, probably for 2021, which would allow Google to create its own “Pixel eco-system” with, why not, the launch of a tablet later. Regarding watches, it would be to launch a more advanced model than the Versa 2, Fitbit’s flagship model. As for WearOS, it can be found in a multitude of watches from well-known manufacturers such as Emporio Armani, Diesel, Michael Kors or even Puma and Polar.

The main obstacle as it stands is that the buyout of Fitbit remains in suspense since the European Commission has launched an investigation ”  which aims to ensure that at the end of the operation, Google’s control over the data collected through portable devices will not distort competition  ”. Number 1 in Internet research and online advertising, Google could indeed take advantage of the buyout of Fitbit to exploit personal data on the life and health of users. This is what consumer associations fear if Google seriously launches into this market.