Digital Marketing Essentials : First step to Get Job-ready!

Comprehensive Digital Marketing Concepts : a course for every beginner to take before starting with learning tools

This course is specially created for a beginner who is looking to either start a career in Digital Marketing or understand and leverage Digital Marketing for their business. I have designed this course keeping in mind the needs of those with little or no prior knowledge of Digital Marketing.

What you’ll learn

  • Digital Marketing Introduction : What it means, kind of marketing activity used and how things are done.
  • Digital Marketing Theory & Practice – understanding essential ABCD’s and preview of each function.
  • Understanding Digital Landscape: Ecosystem, Opportunities and How you fit-in.
  • Digital Thinking and Mindset : What it is and why its needed to answer “How, Why and When” as a Digital marketer.
  • Develop Strategic & Tactical Digital Marketing Worksheets – to identify business problem and suggest appropriate digital tactic.
  • Understand what it means : SEO, SEM – Google Ads, Social Media Marketing,Marketing Automation , Digital Analytics, CMS and CRM.
  • How all the dots connect – Goals – Data – Marketing – Measurement – Optimization and Reporting.
  • Everything you need to know to build concepts and learn about Digital Marketing, before getting to work on the tools and practice.

Course Content

  • Introducing Myself and the Program –> 3 lectures • 14min.
  • Digital Marketing : Not just an Introduction but an Essential Lot More –> 4 lectures • 20min.
  • Developing a Digital Thinking & Digital Mindset –> 2 lectures • 3min.
  • Building Blocks of Strategic Digital Marketing Framework : You Start Here –> 1 lecture • 10min.
  • Building Blocks of Tactical Digital Marketing Framework : Your Execution Plan –> 3 lectures • 27min.
  • ABCD’s of Digital Marketing –> 5 lectures • 43min.
  • Digital Marketing Back-end : Marketing Infrastructure –> 3 lectures • 9min.

Digital Marketing Essentials : First step to Get Job-ready!

Requirements

  • No prior experience required.
  • Suitable for everyone – from individuals wanting to start a digital marketing career to Business owners looking to leverage Digital Marketing by been able to do essential things on their own.

This course is specially created for a beginner who is looking to either start a career in Digital Marketing or understand and leverage Digital Marketing for their business. I have designed this course keeping in mind the needs of those with little or no prior knowledge of Digital Marketing.

“Over the years when I look back, If there is one thing that helped me jumpstart my career in Digital Marketing, it was my first job in 1999 at a start-up Digital Marketing agency – Beyond Interactive, in Ann Arbor, Michigan, USA. It was here that I perhaps received my best induction training that allowed me to quickly understand and seamlessly integrate with a new stream of marketing and processes, of which I had no prior experience or background “. Today, even after years of working in Digital Marketing, I understand and cherish that experience, more importantly, I want to be able to leave you with a similar experience of training. Something that will live with you for years to come and enhance your learning and practice of digital marketing.

My model for  Digital Marketing Learning consists of  3 parts, and for effective learning, it is essential that you build an understanding of the first part before moving to the next one :

  1. Learning the Concepts
  2. Learning the Tools
  3. Learning the Application

This particular course will provide you a deep-dive into the first part –  “learning the concepts” and build the foundation for you, thereby allowing you to start your journey as a Digital Marketing professional on a strong footing.

While no course can compensate for work that you put into your practice, my endeavor is to provide every beginner of digital marketing with a course that is not only comprehensive but also structured to benefit them the most.  It is with that objective in mind that  I have made this course available for free. Moreover, I believe it would only be fair for me to charge if you stand to gain from this and embark on the next step of learning the tools.

In my opinion, your key takeaways from this course will be:

  • It will build a solid Digital Marketing foundation for you
  • It will enable you to understand Digital Landscape and Marketing Structure in which you will operate
  • You will have a structured showcase of Digital tactics  and what they include
  • The knowledge you gain will help you with the learning of tools and its applications

Wish you happy learning!