2020 B2B Content Strategy & Framework Development

Content Strategy & Framework Building

The difference between a great and unsuccessful content marketing program is ‘strategy’. Great content or social media programs are backed by a strong strategy. This program touches upon the need for content marketing and goes deeper into the content strategy and framework aspects.  We know that without a powerful strategy and framework our social media and content marketing efforts will always be less optimized and will eventually fail. Understand the core of content strategy, learn from use cases and best practices of global companies and real-life examples, and download & use powerful ready-made templates.  Risk-Free 30 Days Money Back.  Free Downloadable Templates Included.

What you’ll learn

  • Understand content marketing & importance of content strategy.
  • Understand the difference between Inbound & Content Marketing.
  • Learn how to create content strategy frameworks.
  • Learn from real life cases.
  • Downloadable templates and worksheets.
  • Learn to create personas.
  • Learn about the content pyramid & content creation strategies.
  • Tools to discover relevant content for diverse audience segments and decision journey stages.
  • Key CXO level metrics for content marketing.

Course Content

  • Introduction –> 26 lectures • 1hr 17min.

2020 B2B Content Strategy & Framework Development

Requirements

  • Preferably with some marketing background.
  • Those who have interest or some knowledge of digital marketing/social media marketing or content marketing.
  • Content writers who want to understand content strategy frameworks.

The difference between a great and unsuccessful content marketing program is ‘strategy’. Great content or social media programs are backed by a strong strategy. This program touches upon the need for content marketing and goes deeper into the content strategy and framework aspects.  We know that without a powerful strategy and framework our social media and content marketing efforts will always be less optimized and will eventually fail. Understand the core of content strategy, learn from use cases and best practices of global companies and real-life examples, and download & use powerful ready-made templates.  Risk-Free 30 Days Money Back.  Free Downloadable Templates Included.