Product Marketing Management to Get Customers & Leads

Product Marketing Manager, User Acquisition, Customer Acquisition, B2C B2B Lead Generation, Go to Market, SaaS Marketing

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 10+ years’ in marketing for companies small, medium, and large.

What you’ll learn

  • Customer Acquisition.
  • Lead Generation.
  • Product Marketing.
  • B2C and B2B Marketing.
  • Startup Marketing.
  • Go to Market.
  • User Acquisition.

Course Content

  • Introduction.
  • Your List.
  • Stop Marketing Your Product!.
  • Latch Onto Larger Companies.
  • Your Pipeline.
  • Your Customer Journey.
  • Direct Mail.
  • Viral Content.
  • One of the Cheapest Ways to Acquire Customers.
  • Your Hard Offer.
  • Pay for Buyer-Ready Downloads.
  • Cold Calls.
  • Emails.
  • Bonus Material.

Product Marketing Management to Get Customers & Leads

Requirements

  • Some experience in marketing.
Description

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 10+ years’ in marketing for companies small, medium, and large.

Learn…

  • How I acquired users for less than 10 cents each
  • How my product generated almost 15 million views
  • How “triggers” are the key to capturing customers before they consider competitors
  • Product marketing
  • How to make your product go viral
  • How to move leads through your lead funnel
  • B2B and B2C customer acquisition tactics
  • Proven examples of customer acquisition success
  • How to grow your company extremely quickly
  • Why 2/3rd of marketers measure email effectiveness incorrectly
  • Why awareness->consideration->purchase is the wrong way to acquire customers
  • Modern frameworks for developing a customer-generating machine
  • Startup marketing
  • Acquisition funnels & marketing funnels

Learn from someone who…

  • Has an MBA form the #1-ranked marketing school in the USA
  • Has over 10 years’ experience in hands-on marketing for companies small, medium, and large
  • Has published multiple books on product marketing
  • Has taught college-level digital marketing

This course covers: Lead Generation | User Acquisition | Customer Acquisition | B2B Lead Generation | Generate Leads | Get Customers | Lead Generation Business | Small Business | Lead Generation | Lead Generation Mastery | Get Customers | Get Your First Customers | How to Get Customers | How to Get More Customers | Getting Customers | Get More Customers | Growth Marketing

  • Customers Acquisition
  • Customer Acquisition Cost
  • Customer Acquisition Strategy
  • Customer Acquisition with Social Media
  • How to Create a Customer Acquisition Plan
  • Lead Generation Business
  • Small Business Lead Generation
  • Lead Generation Mastery
  • Digital Marketing
  • B2B Marketing
  • Marketing B2B
  • Content Marketing for B2B Enterprises
  • Get Customers
  • Get Your First Customers
Who this course is for:
  • Entrepreneurs
  • Marketers
  • Product Managers
  • Anyone responsible for acquiring new customers or leads
  • Startup Founders
  • Product Owner
Get Tutorial