Professional Certificate in Digital Strategy and Planning

Develop a measured and well-considered digital marketing strategy!

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it’s important to understand how they will all work together to achieve the brand’s goal.

What you’ll learn

  • Gain an understanding of the theory and practical application of digital strategy.
  • Implement a powerful marketing mix that sustains customer engagement.
  • Develop a measured and well-considered strategy.

Course Content

  • Digital Ecosystem.
  • Market Research.
  • Research Your Target Market.
  • BONUS 1: Buyer Intelligence.
  • BONUS 2: Local Marketing.
  • Practical Material: Market Research in Depth.

Professional Certificate in Digital Strategy and Planning

Requirements

  • No previous experience needed.
  • No technology knowledge required.
  • Only passion and commitment is enough.
Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it’s important to understand how they will all work together to achieve the brand’s goal.

So, in this course we will look at different platforms and funnels:

  1. Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
  2. System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
  3. Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
  4. Market & Niche Research, Competitor Research
  5. Target Audience Research & Customer Avatar Creation

In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

Who this course is for:
  • Anyone involved with planning a digital marketing strategy for their business or company, or who is likely to be involved in this area in the future.
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