How to spot fake reviews on Amazon?

False opinions abound on the Internet. They are posted by the manufacturers of the products to encourage you to buy, their competitors to discredit them or even by the commercial sites themselves. Some even call on companies to write them. How to recognize fake reviews posted on Amazon? No need for technical knowledge, a little common sense is usually enough to identify them. 

Verified purchases

On Amazon, the Verified Purchase logo allows you to identify a comment posted by someone who actually bought the product. And not by someone paid to write an opinion. This mention is easily identifiable below each comment.

Empty comments

Most of the time there are notes accompanying the comments. Which are used by Google in its search results? Maximum ratings left with a short comment may suggest that this is a false opinion.

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Turns of sentences

Some merchants wishing to improve their export sales will post glowing comments but all do not master the language of Molière. You will be able to notice, at the turn of a turn of phrase, an anglicism or simply that the comment does not mean much. As below, for example:

The abundance of comments

Our time is precious and leaving a comment can take time. If you notice a large number of short comments posted frequently and regularly, there is a good chance that these comments are fake. For comparison, AmazonEcho today received 2200 comments and the Samsung Galaxy S8 has received about 1100 on the 64 GB version. A little known product that has 500 comments necessarily leaves a big doubt.

Too much positive opinion

If the product has only positive reviews, it should also be wary, dissatisfied are much more likely to post reviews than satisfied customers. So be careful if you do not see it: the product is not necessarily bad but the comments, by cons, are probably wrong.

Special characters

Internet and the joys of character encoding! If you see, instead of an accent or an apostrophe, this type of character s & # 039 is that it has been copied/pasted and / or integrated heavily on the merchant’s site. It is the fact of companies paid to write opinions.

The profile of the user

On Amazon, when you click on a user’s profile, you can see all his comments. Looking closer, you will see some inconsistencies like twice the same type of product purchased two weeks apart.